{"id":41985,"date":"2025-11-21T20:25:39","date_gmt":"2025-11-21T20:25:39","guid":{"rendered":"https:\/\/bostonchamber.com\/?post_type=thought-leadership&#038;p=41985"},"modified":"2025-11-21T20:25:40","modified_gmt":"2025-11-21T20:25:40","slug":"how-companies-can-celebrate-the-season-with-purpose-driven-giving","status":"publish","type":"thought-leadership","link":"https:\/\/bostonchamber.com\/thought-leadership\/how-companies-can-celebrate-the-season-with-purpose-driven-giving\/","title":{"rendered":"How Companies Can Celebrate the Season with Purpose-Driven Giving"},"content":{"rendered":"<style> .banner:before {\r\n        background: linear-gradient(0deg,rgba(0,0,0,.5),rgba(0,0,0,.5)) !important;\r\n    }<\/style><div id=\"ra_id_1678124236\" class=\"banner  standard lazyload\" style=\"background-image:inherit\" data-bg-image=\"url(https:\/\/bostonchamber.com\/wp-content\/uploads\/2025\/11\/giving-tuesday-hero.jpg)\">\r\n        <div class=\"container  banner-container text-Center\">\r\n            <div class=\"row center-items\">\r\n                                \r\n                <div class=\"col-lg-10 \"  >\r\n                                            <!-- <p class=\"label special-label\" tabindex=\"0\"><\/p> -->\r\n                    \r\n                    <h1 class=\"underline-text white  required\" tabindex=\"0\">\r\n                        How Companies Can Celebrate the Season with <u>Purpose-Driven Giving<\/u>                    <\/h1>\r\n                                            <div class=\"xyz\" tabindex=\"0\"><p><\/p><\/div>\r\n                        <div class=\"banner_event\">\r\n                            <span tabindex=\"0\">November 21, 2025<\/span>                                        <span  class=\"author-text\" tabindex=\"0\">Luisa Mu\u00f1oz\u2013 She\/Ella\/Hers, United Way of Massachusetts Bay and Merrimack Valley<\/span>\r\n                                                            <\/div>\r\n                    <div class=\"banner-btn-wrapper\">\r\n                                                                                <\/div>\r\n                        <!-- <a href=\"#\">Link<\/a>\r\n                        <a class=\"arrow-link\" href=\"#\">Link<\/a>\r\n                        <a class=\"external-link\" href=\"#\">External Link<\/a>\r\n                        <a class=\"more-link\" href=\"#\">More<\/a> -->\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<script type=\"text\/javascript\">\r\njQuery(document).ready(function($){\r\n    setTimeout(function () {\r\n        console.log('here');\r\n\t\t$('#_youtube-iframe-wrapper').show();\r\n\t}, 2000);\r\n});\r\n<\/script>\n\n<style>\r\n    .cta-btn-wrapper{margin-bottom:2rem;margin-top:-10px;}\r\n<\/style>\r\n<section class=\"wysiwyg_block\">\r\n    <div class=\"container\">\r\n        <div class=\"row\">\r\n            <div class=\"col-lg-8\">\r\n            \r\n            <p><span class=\"TextRun SCXW256358419 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW256358419 BCX0\">Families are feeling the squeeze as costs of housing, groceries, utilities, and childcare continue to climb, while harder-to-access benefits mean that even steady work no longer guarantees stability, resulting in too many neighbors struggling to make ends meet. <\/span><\/span><span class=\"EOP SCXW256358419 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>At the same time, businesses across our region are reimagining giving\u2014moving beyond seasonal donations to engaging employees, supporting local businesses, and partnering with nonprofits in ways that create meaningful, measurable impact. At United Way, we see firsthand how purpose-driven philanthropy strengthens the fabric of our neighborhoods, and corporate giving isn\u2019t just good for business, it\u2019s vital to Boston\u2019s future.<\/p>\n<p>And the trend isn\u2019t just local. Corporate giving hit a record $44.4 billion last year, while total U.S. charitable giving reached $592.5 billion in 2024, according to the <em>Giving USA<\/em> report\u2014reflecting a growing commitment to community impact.<\/p>\n<h3><strong>Moving Beyond Traditional Giving<\/strong><\/h3>\n<p>This season, Greater Boston families need more than holiday cheer\u2014they need businesses to show up for neighbors struggling to cover rent, put food on the table, and keep their children cared for. So,<em> What\u2019s Your Move<\/em>: give with intention, celebrate with purpose, and make gratitude part of your company\u2019s strategy as well as your community\u2019s story.<\/p>\n<p>Across industries, companies of all sizes are recognizing that corporate generosity is no longer just a seasonal gesture\u2014it&#8217;s a strategy for meeting urgent community needs while strengthening corporate culture and connection among teams. Today, purpose-driven giving reaches far beyond the office walls. We&#8217;re seeing more companies expand employee engagement through workplace giving programs, corporate matches, and hands-on experiences that deepen commitment.<\/p>\n  \r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"650\" height=\"400\" data-src=\"https:\/\/bostonchamber.com\/wp-content\/uploads\/2025\/11\/giving-blog.jpg\" alt=\"As the year winds down, the spirit of giving is everywhere but in Greater Boston, it carries a deeper meaning this season.\" class=\"wp-image-41987 lazyload\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/400;width:475px;height:auto\" data-srcset=\"https:\/\/bostonchamber.com\/wp-content\/uploads\/2025\/11\/giving-blog.jpg 650w, https:\/\/bostonchamber.com\/wp-content\/uploads\/2025\/11\/giving-blog-300x185.jpg 300w, https:\/\/bostonchamber.com\/wp-content\/uploads\/2025\/11\/giving-blog-150x92.jpg 150w\" data-sizes=\"(max-width: 650px) 100vw, 650px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n<style>\r\n    .cta-btn-wrapper{margin-bottom:2rem;margin-top:-10px;}\r\n<\/style>\r\n<section class=\"wysiwyg_block\">\r\n    <div class=\"container\">\r\n        <div class=\"row\">\r\n            <div class=\"col-lg-8\">\r\n            \r\n            <h3><strong>3 Ways to Give with Purpose<\/strong><\/h3>\n<h4><strong>1. Sponsor with tangible impact<\/strong><\/h4>\n<p>Assembling hygiene kits, winter essentials, or meal packs for families experiencing challenges with accessing basic needs\u2014when done in partnership with nonprofits that understand community needs\u2014becomes more than charity; it becomes a bridge of empathy.<\/p>\n<p>At United Way, <em>The Thanksgiving Project<\/em> and <em>The Day of Gratitude<\/em> aren\u2019t just donation drives\u2014they\u2019re partnership models that bring companies, community leaders, and neighbors together to listen, show up, and work side by side. It\u2019s shared purpose, not one-way giving. In a time when people crave connection, gratitude has become the new growth strategy.<\/p>\n<p>The result? Corporate teams see the direct impact of their work, and community partners gain resources and visibility to keep serving families, creating opportunities, and building pathways to stability.<\/p>\n<h4><strong>2. Support Local Social Enterprises<\/strong><\/h4>\n<p>Purposeful giving can also mean shifting company spending to support local businesses that do good. Purchasing gifts, catering, or event supplies from local social enterprises\u2014businesses that reinvest profits into community impact\u2014helps sustain jobs, build economic opportunity, and strengthen the local economy.<\/p>\n<p>Companies can choose gifts from local social enterprises instead of big-box catalogs. For example, United Way partners with: <strong>More Than Words<\/strong>, an online and retail bookstore that empowers youth; <strong>Madd Love Market<\/strong>, offering apparel and handcrafted wooden products; or <strong>Land of a Thousand Hills<\/strong>, part of <strong>The Haven Project<\/strong>, where every cup supports housing and job readiness for local youth.<\/p>\n<p>Businesses can also hire creative services from mission-driven media and arts organizations like <strong>Elevated Thought<\/strong> or <strong>The Loop Lab<\/strong>, or order holiday catering from <strong>Root Northshore<\/strong>, supporting its <strong>Culinary Training Program<\/strong>, which combines hands-on food service experience with workforce readiness skills.<\/p>\n<p>Every purchase from these social enterprises creates meaningful pathways to college and careers for youth and young adults, while turning each purchase into an act of advocacy\u2014amplifying equity and sustainability right here at home.<\/p>\n<p>The best corporate gifts are the ones that keep giving to both the community and to your company culture.<\/p>\n<h4><strong>3. Projects That Keep Giving<\/strong><\/h4>\n<p>Instead of one-time donations, focus on initiatives that create a ripple effect across the community:<\/p>\n<ul>\n<li>Funding youth mentorship programs<\/li>\n<li>Supporting food access for families<\/li>\n<li>Investing in childcare for working parents<\/li>\n<li>Providing professional development for educators<\/li>\n<li>Backing initiatives that build pathways to economic mobility<\/li>\n<li>Hands-on projects in community schools, like beautifying outdoor spaces, equipping playgrounds, or creating safe areas for students to play and learn.<\/li>\n<\/ul>\n  \r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"650\" height=\"400\" data-src=\"https:\/\/bostonchamber.com\/wp-content\/uploads\/2025\/11\/giving-2-blog.jpg\" alt=\"How Companies Can Celebrate the Season with Purpose-Driven Giving\" class=\"wp-image-41988 lazyload\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/400;width:475px;height:auto\" data-srcset=\"https:\/\/bostonchamber.com\/wp-content\/uploads\/2025\/11\/giving-2-blog.jpg 650w, https:\/\/bostonchamber.com\/wp-content\/uploads\/2025\/11\/giving-2-blog-300x185.jpg 300w, https:\/\/bostonchamber.com\/wp-content\/uploads\/2025\/11\/giving-2-blog-150x92.jpg 150w\" data-sizes=\"(max-width: 650px) 100vw, 650px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n<style>\r\n    .cta-btn-wrapper{margin-bottom:2rem;margin-top:-10px;}\r\n<\/style>\r\n<section class=\"wysiwyg_block\">\r\n    <div class=\"container\">\r\n        <div class=\"row\">\r\n            <div class=\"col-lg-8\">\r\n            \r\n            <h3><strong>From Giving to Belonging<\/strong><\/h3>\n<p>The holidays remind us that generosity has the power to bring people together. When giving is intentional\u2014focused on equity, inclusion, and sustainability\u2014businesses can turn corporate generosity into a sustained force for good that lasts well beyond the holidays.<\/p>\n<p>Purpose-driven companies don\u2019t just celebrate the season; they help shape a community where everyone has the chance to thrive\u2014because they see community not as a recipient, but as a partner.<\/p>\n<p>So this season, don\u2019t just give. <strong>Belong.<\/strong><\/p>\n<p>Contact <a href=\"mailto:engagement@supportunitedway.org\">engagement@supportunitedway.org<\/a> to explore how your company can engage now and throughout the year.<\/p>\n  \r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n<style>\r\n    .btn:hover:after {\r\n        transform: scaleX(1.05);\r\n    }\r\n<\/style>\r\n<div class=\"people-spotlight text-person color_theme\" id=\"ra_id_1763756334\">\r\n    <div class=\"container\">\r\n        <div class=\"row\">           \r\n            \t\t\t\t\t<div class=\"col-lg-9\">\r\n                <div class=\"\">\r\n                                            <h3 tabindex=\"0\">Meet the Author<\/h3>\r\n                                            <div tabindex=\"0\" class = \"text_description\">Luisa Munoz is the Content Marketing Director at United Way of Massachusetts Bay, where she has spent the past two years sharing the stories and impact of the organization. \r\n<br><br>\r\nWith 16 years of experience in marketing across both for-profit and nonprofit sectors, Luisa is passionate about storytelling that highlights connection and real change, with a keen eye for engaging audiences in meaningful work.<\/div>\r\n                        \r\n                                        <div class=\"btn-wrapper\">\r\n                                        <\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"col-lg-3\">\r\n                <div class=\"\">\r\n                                        <h4 tabindex=\"0\">Connect with Luisa<\/h4>\r\n                                        <div class=\" ratio ratio-4x3 avtar-wraper\"><img decoding=\"async\" tabindex=\"0\" class=\"avtar lazyload\" data-src=\"https:\/\/bostonchamber.com\/wp-content\/uploads\/2025\/11\/blog-text-and-person.jpg\" alt=\"Luisa Mu\u00f1oz\u2013 She\/Ella\/Hers Headshot \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/330;\"><\/div>\r\n\t\t\t\t\t                    <h5 tabindex=\"0\" class = \"first_last\">Luisa Munoz  She\/Ella\/Hers <\/h5>\r\n                    <p tabindex=\"0\" class=\"special-label position mb-0\">Content Marketing Director, <\/p>\r\n                    <p tabindex=\"0\" class=\"special-label company\">United Way of Massachusetts Bay<\/p>                   <div class=\"btn-wrapper\">\r\n                        <a class=\"btn secondary-cta btn-arrow\" href=\"mailto:lmunoz@supportunitedway.org\" tabindex=\"0\"><span class=\"icon\"><\/span>Email Luisa<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"arrow-link\" href=\"https:\/\/www.linkedin.com\/in\/luisa-fernanda-mu%C3%B1oz-marketing\/?locale=en_US\" tabindex=\"0\"><span class=\"icon\"><\/span>LinkedIn<\/a>\r\n\t\t\t\t\t\t                    <\/div>\r\n                <\/div>\r\n\t\t\t\t<\/div>\r\n                                         \r\n        <\/div>\r\n    <\/div>\r\n<\/div>\r\n\r\n\n\n\r\n<div class=\"people-spotlight three-up\" id=\"ra_id_1678135702\">\r\n    <div class=\"container\">\r\n        <div class=\"three-up-heading-wrap\">\r\n        <h4 tabindex=\"0\">You May Also Be Interested In       \r\n        <\/h4> \r\n                <\/div>\r\n        <div class=\"row three-up-slider\">\r\n            <div class=\"col-lg-4 item\"><div class=\"content-wrapper\"><a href=\"https:\/\/bostonchamber.com\/news-insights\/?_news_insight=thought-leadership&#038;_topic_filter=small-business\"><h5 tabindex=\"0\" class=\"cat\">Small Business<\/h5><\/a><div tabindex=\"0\" class=\"people-img avtar ratio ratio-16x9\"><img decoding=\"async\" tabindex=\"0\" class=\"avtar lazyload\" data-src=\"https:\/\/bostonchamber.com\/wp-content\/uploads\/2024\/10\/shop-small-saturday-feature-image.jpg\" alt=\"A Guide to Shop Small Saturday in Greater Boston\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/400;\" \/><\/div><h3 tabindex=\"0\"><span class=\"hightlight\">A Shop Small Saturday Guide for the Greater Boston Community<\/span><\/h3><p class=\"special-label\"><\/p><div class = \"desc\">This blog offers a guide to local gifts for Shop Small Saturday, encouraging you to support Boston businesses this holiday season.<\/div><div class=\"link-wrapper\"><a tabindex=\"0\" href=\"https:\/\/bostonchamber.com\/thought-leadership\/a-shop-small-saturday-guide-for-the-greater-boston-community\/\" class = \"stretched-link\">Read Now<\/a><img decoding=\"async\" tabindex=\"0\" alt=\"arrow-go\"\r\n                                data-src=\"https:\/\/bostonchamber.com\/wp-content\/themes\/bostonchamber\/assets\/images\/linkedinarrow.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/div><\/div><\/div><div class=\"col-lg-4 item\"><div class=\"content-wrapper\"><a href=\"https:\/\/bostonchamber.com\/news-insights\/?_news_insight=thought-leadership\"><h5 tabindex=\"0\" class=\"cat\">Thought Leadership<\/h5><\/a><div tabindex=\"0\" class=\"people-img avtar ratio ratio-16x9\"><img decoding=\"async\" tabindex=\"0\" class=\"avtar lazyload\" data-src=\"https:\/\/bostonchamber.com\/wp-content\/uploads\/2025\/08\/alignment-blog-1.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 860px; --smush-placeholder-aspect-ratio: 860\/560;\" \/><\/div><h3 tabindex=\"0\"><span class=\"hightlight\">Aligning your Values and Skills with Your Gifts and Talents<\/span><\/h3><p class=\"special-label\"><\/p><div class = \"desc\">Learn how to redefine success and realign your life through personal reflection, actionable steps, and the pursuit of meaningful work. Inspired by Misty Copeland\u2019s billboard, this story explores what it truly means to \u201cpicture yourself winning.\u201d<\/div><div class=\"link-wrapper\"><a tabindex=\"0\" href=\"https:\/\/bostonchamber.com\/thought-leadership\/aligning-your-values-and-skills-with-your-gifts-and-talents\/\" class = \"stretched-link\">Read Now<\/a><img decoding=\"async\" tabindex=\"0\" alt=\"arrow-go\"\r\n                                data-src=\"https:\/\/bostonchamber.com\/wp-content\/themes\/bostonchamber\/assets\/images\/linkedinarrow.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/div><\/div><\/div><div class=\"col-lg-4 item\"><div class=\"content-wrapper\"><a href=\"https:\/\/bostonchamber.com\/news-insights\/?_news_insight=thought-leadership\"><h5 tabindex=\"0\" class=\"cat\">Thought Leadership<\/h5><\/a><div tabindex=\"0\" class=\"people-img avtar ratio ratio-16x9\"><img decoding=\"async\" tabindex=\"0\" class=\"avtar lazyload\" data-src=\"https:\/\/bostonchamber.com\/wp-content\/uploads\/2025\/07\/resilience-1-2.jpg\" alt=\"In 2025, Resilience is a Leadership Imperative. Here\u2019s How to Build It\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 860px; --smush-placeholder-aspect-ratio: 860\/560;\" \/><\/div><h3 tabindex=\"0\"><span class=\"hightlight\">In 2025, Resilience is a Leadership Imperative. Here\u2019s How to Build It<\/span><\/h3><p class=\"special-label\"><\/p><div class = \"desc\">Discover why building resilience matters now more than ever, and how to build resilience into your company culture.<\/div><div class=\"link-wrapper\"><a tabindex=\"0\" href=\"https:\/\/bostonchamber.com\/thought-leadership\/in-2025-resilience-is-a-leadership-imperative-heres-how-to-build-it\/\" class = \"stretched-link\">Read Now<\/a><img decoding=\"async\" tabindex=\"0\" alt=\"arrow-go\"\r\n                                data-src=\"https:\/\/bostonchamber.com\/wp-content\/themes\/bostonchamber\/assets\/images\/linkedinarrow.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/div><\/div><\/div>        <\/div>\r\n    <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>This blog explores how Greater Boston companies can embrace purpose-driven giving\u2014supporting families, partnering with nonprofits, and investing in local social enterprises to create lasting community impact beyond the holidays.<\/p>\n","protected":false},"featured_media":41986,"parent":0,"menu_order":0,"template":"","meta":{"content-type":"","inline_featured_image":false},"tags":[100],"class_list":["post-41985","thought-leadership","type-thought-leadership","status-publish","has-post-thumbnail","hentry","tag-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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