{"id":41328,"date":"2025-09-23T19:16:02","date_gmt":"2025-09-23T19:16:02","guid":{"rendered":"https:\/\/bostonchamber.com\/?post_type=thought-leadership&#038;p=41328"},"modified":"2025-09-23T19:29:06","modified_gmt":"2025-09-23T19:29:06","slug":"bima-board-spotlight-get-to-know-scott-zoback-of-argus","status":"publish","type":"thought-leadership","link":"https:\/\/bostonchamber.com\/thought-leadership\/bima-board-spotlight-get-to-know-scott-zoback-of-argus\/","title":{"rendered":"BIMA Board Spotlight Series: Get to Know Scott Zoback of ARGUS"},"content":{"rendered":"<style> .banner:before {\r\n        background: linear-gradient(0deg,rgba(0,0,0,.5),rgba(0,0,0,.5)) !important;\r\n    }<\/style><div id=\"ra_id_1678124236\" class=\"banner  standard lazyload\" style=\"background-image:inherit\" data-bg-image=\"url(https:\/\/bostonchamber.com\/wp-content\/uploads\/2022\/09\/Event-Heros-38.png)\">\r\n        <div class=\"container  banner-container text-Center\">\r\n            <div class=\"row center-items\">\r\n                                \r\n                <div class=\"col-lg-10 \"  >\r\n                                            <!-- <p class=\"label special-label\" tabindex=\"0\"><\/p> -->\r\n                    \r\n                    <h1 class=\"underline-text white  required\" tabindex=\"0\">\r\n                        BIMA Board Spotlight Series: <br> Get to Know <u>Scott Zoback of ARGUS<\/u>                    <\/h1>\r\n                                            <div class=\"xyz\" tabindex=\"0\"><p><\/p><\/div>\r\n                        <div class=\"banner_event\">\r\n                            <span tabindex=\"0\">September 23, 2025<\/span>                                        <span  class=\"author-text\" tabindex=\"0\">Greater Boston Chamber of Commerce<\/span>\r\n                                                            <\/div>\r\n                    <div class=\"banner-btn-wrapper\">\r\n                                                                                <\/div>\r\n                        <!-- <a href=\"#\">Link<\/a>\r\n                        <a class=\"arrow-link\" href=\"#\">Link<\/a>\r\n                        <a class=\"external-link\" href=\"#\">External Link<\/a>\r\n                        <a class=\"more-link\" href=\"#\">More<\/a> -->\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<script type=\"text\/javascript\">\r\njQuery(document).ready(function($){\r\n    setTimeout(function () {\r\n        console.log('here');\r\n\t\t$('#_youtube-iframe-wrapper').show();\r\n\t}, 2000);\r\n});\r\n<\/script>\n\n<style>\r\n    .cta-btn-wrapper{margin-bottom:2rem;margin-top:-10px;}\r\n<\/style>\r\n<section class=\"wysiwyg_block\">\r\n    <div class=\"container\">\r\n        <div class=\"row\">\r\n            <div class=\"col-lg-8\">\r\n            \r\n            <p><em>In this series, the Chamber&#8217;s <a href=\"https:\/\/bostonchamber.com\/networks\/bima\/\">BIMA<\/a> (the Boston Interactive Media Association) board members share details on their career paths, the impact of BIMA on their professional growth, and their advice for media and marketing professionals. Learn what BIMA means to them and how it has shaped their journeys. Dive into their stories and gain valuable perspectives from industry leaders.<\/em><\/p>\n<p>Today we are featuring Scott Zoback, Managing Director of ARGUS and member of the BIMA board. Uncover Scott&#8217;s career journey, the impact of becoming a BIMA board member on his professional growth, and his valuable insights.<\/p>\n  \r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"650\" height=\"400\" data-src=\"https:\/\/bostonchamber.com\/wp-content\/uploads\/2025\/04\/bima-board-spotlight-feature-image.jpg\" alt=\"BIMA Board Spotlight \" class=\"wp-image-41331 lazyload\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/400;width:628px;height:auto\" data-srcset=\"https:\/\/bostonchamber.com\/wp-content\/uploads\/2025\/04\/bima-board-spotlight-feature-image.jpg 650w, https:\/\/bostonchamber.com\/wp-content\/uploads\/2025\/04\/bima-board-spotlight-feature-image-300x185.jpg 300w, https:\/\/bostonchamber.com\/wp-content\/uploads\/2025\/04\/bima-board-spotlight-feature-image-150x92.jpg 150w\" data-sizes=\"(max-width: 650px) 100vw, 650px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n<style>\r\n    .cta-btn-wrapper{margin-bottom:2rem;margin-top:-10px;}\r\n<\/style>\r\n<section class=\"wysiwyg_block\">\r\n    <div class=\"container\">\r\n        <div class=\"row\">\r\n            <div class=\"col-lg-8\">\r\n            \r\n            <h4 style=\"text-align: left;\"><strong><em>Can you tell us a little bit about yourself and how your career path has led you to your current role?<\/em><\/strong><\/h4>\n<p>I&#8217;ve always loved stories, the power of marketing, and the magic of convincing people to do something.<\/p>\n<h4><em><strong>How has being a part of BIMA been supportive in your professional growth?<\/strong><\/em><\/h4>\n<p>Networking with other forward-thinking creative and ad tech agencies across Boston has helped me expand my knowledge, and build better partnerships.<\/p>\n<h4><em><strong>What is one piece of advice you have for other media and marketing professionals?<\/strong><\/em><\/h4>\n<p>Look for ways to break things&#8230;or at least don&#8217;t be afraid of breaking the mold a bit. Marketing, media and advertising continue to bend towards becoming commodity markets. The only way to stand out &#8211; and the only way to stop that trend &#8211; is by NOT doing things exactly how everyone else does them. What makes your approach different? Where is your expertise? What&#8217;s your POV that no one else has? What&#8217;s your secret sauce or talent or ability? THAT&#8217;S how marketing and media will evolve and thrive; that&#8217;s how you&#8217;ll develop a uniquely YOU career.<\/p>\n<h4><em><strong>What does BIMA mean to you? How would you define it?<\/strong><\/em><\/h4>\n<p>Community &#8211; in an industry where that matters more than most, BIMA stands for community.<\/p>\n<div class=\"wrapper-links\"><a class=\"btn primary-cta btn-arrow\" href=\"https:\/\/www.linkedin.com\/in\/scott-zoback-5a80102\/\" target=\"_blank\"><span class=\"icon\"><\/span>Connect with Scott<\/a><\/div>  \r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n<style>\r\n    .cta-btn-wrapper{margin-bottom:2rem;margin-top:-10px;}\r\n<\/style>\r\n<section class=\"wysiwyg_block\">\r\n    <div class=\"container\">\r\n        <div class=\"row\">\r\n            <div class=\"col-lg-8\">\r\n            \r\n            <h2 style=\"text-align: center;\">About the BIMA Network<\/h2>\n<p><a class=\"internal\" href=\"https:\/\/bostonchamber.com\/networks\/bima\/\" data-click-class=\"internal\" data-click-text=\"BIMA\" data-click-url=\"https:\/\/bostonchamber.com\/networks\/bima\/\">BIMA<\/a>, the Boston Interactive Media Association, serves a vibrant community of like-minded professionals from agencies, brands, publishers, and ad-tech companies with business interests in the New England market. As one of the Chamber\u2019s newest networks, BIMA programming supports digital professionals through engaging thought leadership events, professional development programs, and fun networking opportunities.<\/p>\n  \r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n\r\n<div class=\"people-spotlight three-up\" id=\"ra_id_1678135702\">\r\n    <div class=\"container\">\r\n        <div class=\"three-up-heading-wrap\">\r\n        <h4 tabindex=\"0\">You May Also Be Interested In       \r\n        <\/h4> \r\n                <\/div>\r\n        <div class=\"row three-up-slider\">\r\n            <div class=\"col-lg-4 item\"><div class=\"content-wrapper\"><a href=\"https:\/\/bostonchamber.com\/news-insights\/?_news_insight=thought-leadership&#038;_network=bima\"><h5 tabindex=\"0\" class=\"cat\">BIMA<\/h5><\/a><div tabindex=\"0\" class=\"people-img avtar ratio ratio-16x9\"><img decoding=\"async\" tabindex=\"0\" class=\"avtar lazyload\" data-src=\"https:\/\/bostonchamber.com\/wp-content\/uploads\/2025\/03\/bima-board-spotlight-feature-image-marc.jpg\" alt=\"BIMA Spotlight Series\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/400;\" \/><\/div><h3 tabindex=\"0\"><span class=\"hightlight\">BIMA Board Spotlight Series: Get to Know Marc Fortier of NBC10 Boston<\/span><\/h3><p class=\"special-label\"><\/p><div class = \"desc\">In this series, BIMA board members share details on their career, the impact of BIMA on their professional growth, and industry advice.<\/div><div class=\"link-wrapper\"><a tabindex=\"0\" href=\"https:\/\/bostonchamber.com\/thought-leadership\/bima-board-spotlight-get-to-know-marc-fortier-of-nbc10-boston\/\" class = \"stretched-link\">Learn More<\/a><img decoding=\"async\" tabindex=\"0\" alt=\"arrow-go\"\r\n                                data-src=\"https:\/\/bostonchamber.com\/wp-content\/themes\/bostonchamber\/assets\/images\/linkedinarrow.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/div><\/div><\/div><div class=\"col-lg-4 item\"><div class=\"content-wrapper\"><a href=\"https:\/\/bostonchamber.com\/news-insights\/?_news_insight=thought-leadership&#038;_network=bima\"><h5 tabindex=\"0\" class=\"cat\">BIMA<\/h5><\/a><div tabindex=\"0\" class=\"people-img avtar ratio ratio-16x9\"><img decoding=\"async\" tabindex=\"0\" class=\"avtar lazyload\" data-src=\"https:\/\/bostonchamber.com\/wp-content\/uploads\/2025\/04\/bima-board-spotlight-feature-image-ashley.jpg\" alt=\"BIMA Board Spotlight\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/400;\" \/><\/div><h3 tabindex=\"0\"><span class=\"hightlight\">BIMA Board Spotlight Series: Get to Know Ashley Shuey of Allen &amp; Gerritsen<\/span><\/h3><p class=\"special-label\"><\/p><div class = \"desc\">In this series, BIMA board members share details on their career, the impact of BIMA on their professional growth, and industry advice.<\/div><div class=\"link-wrapper\"><a tabindex=\"0\" href=\"https:\/\/bostonchamber.com\/thought-leadership\/bima-board-spotlight-get-to-know-ashley-shuey-of-allen-gerritsen\/\" class = \"stretched-link\">Learn More<\/a><img decoding=\"async\" tabindex=\"0\" alt=\"arrow-go\"\r\n                                data-src=\"https:\/\/bostonchamber.com\/wp-content\/themes\/bostonchamber\/assets\/images\/linkedinarrow.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/div><\/div><\/div><div class=\"col-lg-4 item\"><div class=\"content-wrapper\"><a href=\"https:\/\/bostonchamber.com\/news-insights\/?_news_insight=thought-leadership\"><h5 tabindex=\"0\" class=\"cat\">Thought Leadership<\/h5><\/a><div tabindex=\"0\" class=\"people-img avtar ratio ratio-16x9\"><img decoding=\"async\" tabindex=\"0\" class=\"avtar lazyload\" data-src=\"https:\/\/bostonchamber.com\/wp-content\/uploads\/2025\/08\/alignment-blog-1.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 860px; --smush-placeholder-aspect-ratio: 860\/560;\" \/><\/div><h3 tabindex=\"0\"><span class=\"hightlight\">Aligning your Values and Skills with Your Gifts and Talents<\/span><\/h3><p class=\"special-label\"><\/p><div class = \"desc\">Learn how to redefine success and realign your life through personal reflection, actionable steps, and the pursuit of meaningful work. Inspired by Misty Copeland\u2019s billboard, this story explores what it truly means to \u201cpicture yourself winning.\u201d<\/div><div class=\"link-wrapper\"><a tabindex=\"0\" href=\"https:\/\/bostonchamber.com\/thought-leadership\/aligning-your-values-and-skills-with-your-gifts-and-talents\/\" class = \"stretched-link\">Read Now<\/a><img decoding=\"async\" tabindex=\"0\" alt=\"arrow-go\"\r\n                                data-src=\"https:\/\/bostonchamber.com\/wp-content\/themes\/bostonchamber\/assets\/images\/linkedinarrow.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/div><\/div><\/div>        <\/div>\r\n    <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>In this series, BIMA board members share details on their career, the impact of BIMA on their professional growth, and industry advice.<\/p>\n","protected":false},"featured_media":41335,"parent":0,"menu_order":0,"template":"","meta":{"content-type":"","inline_featured_image":false},"tags":[72,67,68,71,76,31,58],"class_list":["post-41328","thought-leadership","type-thought-leadership","status-publish","has-post-thumbnail","hentry","tag-advertising","tag-bima","tag-innovation","tag-marketing","tag-marketing-professionals","tag-professional-development","tag-young-professionals"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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