{"id":35051,"date":"2023-10-13T11:00:00","date_gmt":"2023-10-13T11:00:00","guid":{"rendered":"https:\/\/bostonchamber.com\/?post_type=thought-leadership&#038;p=35051"},"modified":"2023-10-13T16:40:17","modified_gmt":"2023-10-13T16:40:17","slug":"the-ai-advantage-for-advertisers","status":"publish","type":"thought-leadership","link":"https:\/\/bostonchamber.com\/thought-leadership\/the-ai-advantage-for-advertisers\/","title":{"rendered":"The AI Advantage for Advertisers\u00a0\u00a0"},"content":{"rendered":"<style> .banner:before {\r\n        background: linear-gradient(0deg,rgba(0,0,0,.5),rgba(0,0,0,.5)) !important;\r\n    }<\/style><div id=\"ra_id_1678124236\" class=\"banner  standard lazyload\" style=\"background-image:inherit\" data-bg-image=\"url(https:\/\/bostonchamber.com\/wp-content\/uploads\/2023\/10\/Event-Heros-39.png)\">\r\n        <div class=\"container  banner-container text-Center\">\r\n            <div class=\"row center-items\">\r\n                                \r\n                <div class=\"col-lg-10 \"  >\r\n                                            <!-- <p class=\"label special-label\" tabindex=\"0\"><\/p> -->\r\n                    \r\n                    <h1 class=\"underline-text white  required\" tabindex=\"0\">\r\n                        The AI Advantage for Advertisers                      <\/h1>\r\n                                            <div class=\"xyz\" tabindex=\"0\"><p><\/p><\/div>\r\n                        <div class=\"banner_event\">\r\n                            <span tabindex=\"0\">October 13, 2023<\/span>                                        <span  class=\"author-text\" tabindex=\"0\">Boston Chamber of Commerce<\/span>\r\n                                                            <\/div>\r\n                    <div class=\"banner-btn-wrapper\">\r\n                                                                                <\/div>\r\n                        <!-- <a href=\"#\">Link<\/a>\r\n                        <a class=\"arrow-link\" href=\"#\">Link<\/a>\r\n                        <a class=\"external-link\" href=\"#\">External Link<\/a>\r\n                        <a class=\"more-link\" href=\"#\">More<\/a> -->\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<script type=\"text\/javascript\">\r\njQuery(document).ready(function($){\r\n    setTimeout(function () {\r\n        console.log('here');\r\n\t\t$('#_youtube-iframe-wrapper').show();\r\n\t}, 2000);\r\n});\r\n<\/script>\n\n<style>\r\n    .cta-btn-wrapper{margin-bottom:2rem;margin-top:-10px;}\r\n<\/style>\r\n<section class=\"wysiwyg_block\">\r\n    <div class=\"container\">\r\n        <div class=\"row\">\r\n            <div class=\"col-lg-8\">\r\n            \r\n            <p><span data-contrast=\"none\">27%\u2014that\u2019s the percentage of Americans who use AI several times each day.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">AI has been everywhere for a long time. From the early days of Microsoft\u2019s office assistant \u201cClippy\u201d to the Ring doorbell, from CAPTCHA to facial recognition. The first phase of AI was \u201cweak AI\u201d with \u201cnarrow intelligence\u201d to do a singular task like the Roomba vacuum. This gave way to stronger and regenerative AI that we see today that doesn\u2019t just simulate a human process, but also human intelligence. This AI has programming that reflects cognitive abilities and is able to help make predictions from large sets of information, solve problems, or classify things. A few examples include Jasper and ChatGPT.<\/span><\/p>\n<p><span data-contrast=\"none\">While AI has implications across many industries, what is particularly useful to the advertising sector is generative AI, which can provide images in response to a spoken prompt. The largest boost in performance is when machines and humans work together to leverage complementary strengths. As Fluency\u2019s Eric Mayhew said, \u201c<\/span><i><span data-contrast=\"none\">it\u2019s like digging a hole with a shovel, versus an excavator &#8211; you&#8217;re moving the same earth, but with less effort<\/span><\/i><span data-contrast=\"none\">.\u201d <\/span><\/p>\n<p><span data-contrast=\"none\">The Boston Interactive Media Association (BIMA) and the Greater Boston Chamber of Commerce recently put on a thought leadership event at Hill Holliday that gathered a panel of advertisers\u2014who are using AI in various capacities\u2014to speak to what\u2019s coming. With an exponential growth of data, complex consumer behavior, and a world increasingly focused on privacy, AI has never been better positioned to revolutionize advertising.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Noor Naseer<\/span><\/b><span data-contrast=\"none\">,<\/span> <span data-contrast=\"none\">VP, Media Innovations and Technology at <\/span><a href=\"https:\/\/basis.com\/\"><span data-contrast=\"none\">Basis Technologies<\/span><\/a><span data-contrast=\"none\"> kicked off with an informative presentation on AI, and then was joined by <\/span><b><span data-contrast=\"none\">Eric Mayhew<\/span><\/b><span data-contrast=\"none\">, Co-Founder, President &amp; Chief Product Officer at <\/span><a href=\"https:\/\/www.fluency.inc\/\"><span data-contrast=\"none\">Fluency<\/span><\/a><span data-contrast=\"none\"> (an ad ops platform for scale and automation) and Gupta Media\u2019s Founder <\/span><b><span data-contrast=\"none\">Gogi Gupta<\/span><\/b><span data-contrast=\"none\">, for an open discussion on how AI is being adopted in different aspects of the advertising landscape.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong><i>Here are the key takeaways:\u00a0<\/i><\/strong><\/p>\n  \r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" data-src=\"https:\/\/bostonchamber.com\/wp-content\/uploads\/2023\/10\/bima-social-image-1-1-1024x630.jpg\" alt=\"\" class=\"wp-image-35059 lazyload\" style=\"--smush-placeholder-width: 714px; --smush-placeholder-aspect-ratio: 714\/439;width:714px;height:439px\" width=\"714\" height=\"439\" data-srcset=\"https:\/\/bostonchamber.com\/wp-content\/uploads\/2023\/10\/bima-social-image-1-1-1024x630.jpg 1024w, https:\/\/bostonchamber.com\/wp-content\/uploads\/2023\/10\/bima-social-image-1-1-300x185.jpg 300w, https:\/\/bostonchamber.com\/wp-content\/uploads\/2023\/10\/bima-social-image-1-1-150x92.jpg 150w, https:\/\/bostonchamber.com\/wp-content\/uploads\/2023\/10\/bima-social-image-1-1-768x473.jpg 768w, https:\/\/bostonchamber.com\/wp-content\/uploads\/2023\/10\/bima-social-image-1-1-1536x945.jpg 1536w, https:\/\/bostonchamber.com\/wp-content\/uploads\/2023\/10\/bima-social-image-1-1.jpg 1869w\" data-sizes=\"(max-width: 714px) 100vw, 714px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n<style>\r\n    .cta-btn-wrapper{margin-bottom:2rem;margin-top:-10px;}\r\n<\/style>\r\n<section class=\"wysiwyg_block\">\r\n    <div class=\"container\">\r\n        <div class=\"row\">\r\n            <div class=\"col-lg-8\">\r\n            \r\n            <h4><b><span data-contrast=\"none\">How AI Can Make Advertisers\u2019 Lives Easier\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"none\">While the future of AI, or \u201cSuper AI\u201d may be programming that can exceed human capabilities, AI doesn\u2019t currently outperform human intelligence. Currently, AI can deliver information that isn\u2019t exactly wrong, but isn\u2019t always correct either. AI provides the most value when it can automate mundane tasks to preserve human energy. As Gogi Gupta put it, \u201c<\/span><i><span data-contrast=\"none\">AI can help demystify large data sets, especially where humans are likely to make errors<\/span><\/i><span data-contrast=\"none\">.\u201d<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Here are a few examples of the value of AI for advertisers:\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">In today\u2019s economy, there are no positives to taking the long road to the same outcome. Utilizing AI to replace a human working long hours on mundane tasks (such as some code writing) can be a more sustainable way to do business.\u00a0 Eric Mayhew, whose firm is focused on using AI for <\/span><i><span data-contrast=\"none\">\u201clong tail optimizations to produce better outcomes,\u201d<\/span><\/i><span data-contrast=\"none\"> says advertisers should look to AI to \u201c<\/span><i><span data-contrast=\"none\">deliver more effective advertising<\/span><\/i><span data-contrast=\"none\">,\u201d adding that clients are \u201c<\/span><i><span data-contrast=\"none\">not paying for hours, but outcomes &#8211; no one wants to pay for admin work<\/span><\/i><span data-contrast=\"none\">.\u201d<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:200,&quot;335559739&quot;:200,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">From a paid media perspective, AI can help advance how personalization is produced, how campaigns are activated and optimized, and how reporting is done to showcase campaign outcomes. At Fluency, AI is being used to more quickly execute and communicate results to clients in a compelling way. They have built generative video into the PPT decks with narration to automate value communication.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:200,&quot;335559739&quot;:200,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">ChatGPT is making voice activated search and chatbots more popular, and prompts can bring raw images to the table through dedicated tools for advertisers<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:200,&quot;335559739&quot;:200,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Generative AI is being used by creative and marketing teams to overcome writer\u2019s block when writing copy and content<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:200,&quot;335559739&quot;:200,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Users can get interactive help as they work with AI platforms, providing them a forum to ask questions and be guided through the process\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:200,&quot;335559739&quot;:200,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<h4><\/h4>\n<h4><b><span data-contrast=\"none\">New Corporate Roles &amp; Compliance Standards\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"none\">Another reason why AI works best when humans and machines work together is because it needs to be trained in order to work properly. As Eric Mayhew said, \u201c<\/span><i><span data-contrast=\"none\">there is a lot of natural bias in data sets with AI that may be externally influenced<\/span><\/i><span data-contrast=\"none\">.\u201d He noted this as a skill to be taught. Current employees will also need to be upskilled to ensure that they fully understand what AI tools exist and how they might benefit their organization. Gogi Gupta added that \u201c<\/span><i><span data-contrast=\"none\">expertise is not widely distributed. AI is trying to do this, but it is narrowly defined<\/span><\/i><span data-contrast=\"none\">.\u201d While AI tools will help, he asserted that folks will \u201c<\/span><i><span data-contrast=\"none\">still need to figure out where they are going.<\/span><\/i><span data-contrast=\"none\">\u201d <\/span><\/p>\n<p><span data-contrast=\"none\">This is giving rise to new professional opportunities and job titles, from Prompt Engineers who refine and optimize AI prompts, to Machine Learning Engineers who develop algorithms to power AI, to AI strategists that ensure AI meets compliance standards. Gogi also emphasized that <\/span><\/p>\n<p><span data-contrast=\"none\">But it\u2019s not just new titles that will be coming to organizations as AI adoption gains speed. There will be a responsibility from the top down to ensure that AI is used appropriately. There are a lot of open questions currently and a lack of clarity on legalities. For example, are AI-produced images protected by copyright law? Are there different legalities about what is used to train AI versus what AI generates? Organizations will want to develop AI playbooks to mitigate risk and protect their brands in the interim until clear laws answer these questions.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Eric Mayhew expects that in 2024 we will see a lot of regulation around AI. While the EU and China are ahead of us in this regard, he noted that the \u201c<\/span><i><span data-contrast=\"none\">U.S. is close<\/span><\/i><span data-contrast=\"none\">.\u201d In the meantime, he urged that any organizations leveraging AI should understand data use and \u201c<\/span><i><span data-contrast=\"none\">what these systems will do with their [clients\u2019] data<\/span><\/i><span data-contrast=\"none\">,\u201d and \u201c<\/span><i><span data-contrast=\"none\">put governance in place to make sure hallucinations don\u2019t happen.<\/span><\/i><span data-contrast=\"none\">\u201d<\/span> <span data-contrast=\"none\">By hallucinations, he\u2019s<\/span> <span data-contrast=\"none\">referring to the fact that AI can sometimes produce outputs<\/span> <span data-contrast=\"none\">that are not grounded in reality and\/or are lacking factual accuracy, which can occur for a variety of reasons, including biases in the training data or limitations in the model\u2019s understanding of context.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4><\/h4>\n<h4><b><span data-contrast=\"none\">The Next Chapter: Availability of AI Models at Scale <\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"none\">While Fluency sees larger clients training on its own private model data sets, Eric said he thinks the future holds local models that can provide self-trained, clean data and AI results that will be sold, like audiences.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">From Gogi Gupta\u2019s perspective, he can see a future where X (formerly Twitter) will sell data which will come properly termed and conditioned. He added that while innovative and scrappy companies are currently using AI, \u201c<\/span><i><span data-contrast=\"none\">when Apple and Amazon offer it on their clouds it will be great<\/span><\/i><span data-contrast=\"none\">.\u201d<\/span><\/p>\n<p><span data-contrast=\"none\">Some of the panelists\u2019 favorite AI tools include <\/span><a href=\"https:\/\/bard.google.com\/?hl=en-GB\"><span data-contrast=\"none\">Bard<\/span><\/a><span data-contrast=\"none\">, <\/span><a href=\"https:\/\/claude.ai\/login?returnTo=%2F\"><span data-contrast=\"none\">Claude<\/span><\/a><span data-contrast=\"none\">, <\/span><a href=\"https:\/\/chat.openai.com\/\"><span data-contrast=\"none\">ChatGPT<\/span><\/a><span data-contrast=\"none\">, <\/span><a href=\"https:\/\/aws.amazon.com\/polly\/\"><span data-contrast=\"none\">Amazon Polly<\/span><\/a><span data-contrast=\"none\"> (a text to speech tool) and an AI assistant called <\/span><a href=\"https:\/\/www.heygen.com\/\"><span data-contrast=\"none\">Hey Gen<\/span><\/a><span data-contrast=\"none\"> (a speech to avatar system). Adobe was also cited as \u201cone to watch\u201d with its tool <\/span><a href=\"https:\/\/www.adobe.com\/sensei\/generative-ai\/firefly.html\"><span data-contrast=\"none\">Firefly<\/span><\/a><span data-contrast=\"none\">, which rolled out exactly what designers need.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Along with more regulation, in 2024 we\u2019ll see more applications of AI and machine learning that will give people more time back at work, removing frustrations and increasing efficiency.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4><\/h4>\n<h4><b><span data-contrast=\"none\">Interested in diving further into the topic of AI? Check out Basis Technologies\u2019 report on <\/span><\/b><a href=\"https:\/\/basis.com\/reports\/generative-ai-and-the-future-of-marketing\"><b><i><span data-contrast=\"none\">Generative AI and the Future of Marketing<\/span><\/i><\/b><\/a><b><span data-contrast=\"none\">.\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h4>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n  \r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n\r\n<div class=\"people-spotlight three-up\" id=\"ra_id_1678135702\">\r\n    <div class=\"container\">\r\n        <div class=\"three-up-heading-wrap\">\r\n        <h4 tabindex=\"0\">You May Also Be Interested In       \r\n        <\/h4> \r\n                <\/div>\r\n        <div class=\"row three-up-slider\">\r\n            <div class=\"col-lg-4 item\"><div class=\"content-wrapper\"><a href=\"https:\/\/bostonchamber.com\/news-insights\/?_news_insight=thought-leadership&#038;_network=bima\"><h5 tabindex=\"0\" class=\"cat\">BIMA<\/h5><\/a><div tabindex=\"0\" class=\"people-img avtar ratio ratio-16x9\"><img decoding=\"async\" tabindex=\"0\" class=\"avtar lazyload\" data-src=\"https:\/\/bostonchamber.com\/wp-content\/uploads\/2023\/06\/bima-social-image.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1869px; --smush-placeholder-aspect-ratio: 1869\/1150;\" \/><\/div><h3 tabindex=\"0\"><span class=\"hightlight\">Creating a Meaningful &#038; Diversified Media Mix in a Murky Economy\u00a0\u00a0<\/span><\/h3><p class=\"special-label\"><\/p><div class = \"desc\">The Chamber&#8217;s recent panel with BIMA discussed how advertisers can be smart about spending while diversifying their campaign strategy.<\/div><div class=\"link-wrapper\"><a tabindex=\"0\" href=\"https:\/\/bostonchamber.com\/thought-leadership\/creating-a-meaningful-diversified-media-mix-in-a-murky-economy\/\" class = \"stretched-link\">Read Now<\/a><img decoding=\"async\" tabindex=\"0\" alt=\"arrow-go\"\r\n                                data-src=\"https:\/\/bostonchamber.com\/wp-content\/themes\/bostonchamber\/assets\/images\/linkedinarrow.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/div><\/div><\/div><div class=\"col-lg-4 item\"><div class=\"content-wrapper\"><a href=\"https:\/\/bostonchamber.com\/news-insights\/?_news_insight=thought-leadership&#038;_network=bima\"><h5 tabindex=\"0\" class=\"cat\">BIMA<\/h5><\/a><div tabindex=\"0\" class=\"people-img avtar ratio ratio-16x9\"><img decoding=\"async\" tabindex=\"0\" class=\"avtar lazyload\" data-src=\"https:\/\/bostonchamber.com\/wp-content\/uploads\/2023\/03\/bima-gaming-blog.png\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/400;\" \/><\/div><h3 tabindex=\"0\"><span class=\"hightlight\">From Mobile to the Metaverse: Where Marketers Fit into Gaming<\/span><\/h3><p class=\"special-label\"><\/p><div class = \"desc\">Moderated by Meredith Worrilow Barrett, this panel discussed in-game advertising and how it is a new avenue to keep customers engaged. <\/div><div class=\"link-wrapper\"><a tabindex=\"0\" href=\"https:\/\/bostonchamber.com\/thought-leadership\/where-marketers-fit-into-gaming\/\" class = \"stretched-link\">Read Now<\/a><img decoding=\"async\" tabindex=\"0\" alt=\"arrow-go\"\r\n                                data-src=\"https:\/\/bostonchamber.com\/wp-content\/themes\/bostonchamber\/assets\/images\/linkedinarrow.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/div><\/div><\/div><div class=\"col-lg-4 item\"><div class=\"content-wrapper\"><a href=\"https:\/\/bostonchamber.com\/news-insights\/?_news_insight=thought-leadership\"><h5 tabindex=\"0\" class=\"cat\">Thought Leadership<\/h5><\/a><div tabindex=\"0\" class=\"people-img avtar ratio ratio-16x9\"><img decoding=\"async\" tabindex=\"0\" class=\"avtar lazyload\" data-src=\"https:\/\/bostonchamber.com\/wp-content\/uploads\/2023\/09\/HarborOne-Q3-Blog.gif\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\" \/><\/div><h3 tabindex=\"0\"><span class=\"hightlight\">7 Steps for Successful Advertising on Boston Radio Stations<\/span><\/h3><p class=\"special-label\"><\/p><div class = \"desc\">HarborOne Bank has teamed up with 98.5 The Sports Hub to provide one fortunate winner with the power of radio advertising. <\/div><div class=\"link-wrapper\"><a tabindex=\"0\" href=\"https:\/\/bostonchamber.com\/thought-leadership\/7-steps-for-successful-advertising-on-boston-chamber-radio-stations\/\" class = \"stretched-link\">Read Now<\/a><img decoding=\"async\" tabindex=\"0\" alt=\"arrow-go\"\r\n                                data-src=\"https:\/\/bostonchamber.com\/wp-content\/themes\/bostonchamber\/assets\/images\/linkedinarrow.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/div><\/div><\/div>        <\/div>\r\n    <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>BIMA and The Chamber recently put on a thought leadership event at Hill Holliday that gathered a panel of advertisers who are using AI.<\/p>\n","protected":false},"featured_media":35054,"parent":0,"menu_order":0,"template":"","meta":{"content-type":"","inline_featured_image":false},"tags":[67,100],"class_list":["post-35051","thought-leadership","type-thought-leadership","status-publish","has-post-thumbnail","hentry","tag-bima","tag-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The AI Advantage for Advertisers\u00a0\u00a0 - Boston Chamber<\/title>\n<meta name=\"description\" content=\"BIMA and The Chamber recently put on a thought leadership event at Hill Holliday that gathered a panel of advertisers who are using AI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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