{"id":31124,"date":"2022-11-15T15:41:08","date_gmt":"2022-11-15T15:41:08","guid":{"rendered":"https:\/\/bostonchamber.com\/?post_type=thought-leadership&#038;p=31124"},"modified":"2022-11-15T15:41:31","modified_gmt":"2022-11-15T15:41:31","slug":"marketers-from-john-hancock-puma-zipcar-reflect-on-2022","status":"publish","type":"thought-leadership","link":"https:\/\/bostonchamber.com\/thought-leadership\/marketers-from-john-hancock-puma-zipcar-reflect-on-2022\/","title":{"rendered":"Marketers from John Hancock, Puma &amp; Zipcar Reflect on 2022 &amp; What&#8217;s Next"},"content":{"rendered":"<style> .banner:before {\r\n        background: linear-gradient(0deg,rgba(0,0,0,0.5),rgba(0,0,0,0.5)) !important;\r\n    }<\/style><div id=\"ra_id_1668192039\" class=\"banner  standard lazyload\" style=\"background-image:inherit\" data-bg-image=\"url(https:\/\/bostonchamber.com\/wp-content\/uploads\/2022\/11\/Event-Heros-21.png)\">\r\n        <div class=\"container  banner-container text-Center\">\r\n            <div class=\"row center-items\">\r\n                                \r\n                <div class=\"col-lg-10 \"  >\r\n                                            <!-- <p class=\"label special-label\" tabindex=\"0\"><\/p> -->\r\n                    \r\n                    <h1 class=\"underline-text white  required\" tabindex=\"0\">\r\n                        Marketers from John Hancock, Puma &amp; Zipcar Reflect on 2022 &amp; What&#8217;s Next                    <\/h1>\r\n                                            <div class=\"xyz\" tabindex=\"0\"><p><\/p><\/div>\r\n                        <div class=\"banner_event\">\r\n                                                <\/div>\r\n                    <div class=\"banner-btn-wrapper\">\r\n                                                                                <\/div>\r\n                        <!-- <a href=\"#\">Link<\/a>\r\n                        <a class=\"arrow-link\" href=\"#\">Link<\/a>\r\n                        <a class=\"external-link\" href=\"#\">External Link<\/a>\r\n                        <a class=\"more-link\" href=\"#\">More<\/a> -->\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<script type=\"text\/javascript\">\r\njQuery(document).ready(function($){\r\n    setTimeout(function () {\r\n        console.log('here');\r\n\t\t$('#_youtube-iframe-wrapper').show();\r\n\t}, 2000);\r\n});\r\n<\/script>\n\n<style>\r\n    .cta-btn-wrapper{margin-bottom:2rem;margin-top:-10px;}\r\n<\/style>\r\n<section class=\"wysiwyg_block\">\r\n    <div class=\"container\">\r\n        <div class=\"row\">\r\n            <div class=\"col-lg-8\">\r\n            \r\n            <p><span data-contrast=\"none\">On November 3, we hosted our <\/span><a href=\"https:\/\/bostonchamber.com\/events\/bima-cmo-year-end-review-2022\/\"><span data-contrast=\"none\">last BIMA thought leadership event of the year<\/span><\/a><span data-contrast=\"none\">, \u201cCMO: Year End Review,\u201d featuring a panel of top marketing talent from some of the most recognizable brands in consumer fashion, insurance<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\"> and transit.<\/span><\/p>\n<p><span data-contrast=\"none\">The panel was moderated by lifelong marketer, Seraj Bharwani, Chief Strategy Officer, illumin (powered by AcuityAds) and featured (<\/span><i><span data-contrast=\"none\">pictured left to right in the photo below<\/span><\/i><span data-contrast=\"none\">): <\/span><b><span data-contrast=\"none\">Kate Ardini, Chief Marketing Officer, John Hancock, Allison Giorgio, VP, Marketing, Puma North America, Justin Holmes, VP, Marketing and Public Policy, Zipcar<\/span><\/b><span data-contrast=\"none\">. The event gathered marketers at a time when our real lives and work lives have never been more intertwined, brands navigate how to take part in conversations around political and societal issues, and as the pandemic feels like it is behind us a recession is looming\u2014a complicated time indeed. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n  \r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium is-resized\"><img decoding=\"async\" data-src=\"https:\/\/bostonchamber.com\/wp-content\/uploads\/2022\/11\/53-300x113.png\" alt=\"\" class=\"wp-image-31148 lazyload\" width=\"759\" height=\"284\" data-srcset=\"https:\/\/bostonchamber.com\/wp-content\/uploads\/2022\/11\/53-300x113.png 300w, https:\/\/bostonchamber.com\/wp-content\/uploads\/2022\/11\/53-1024x384.png 1024w, https:\/\/bostonchamber.com\/wp-content\/uploads\/2022\/11\/53-150x56.png 150w, https:\/\/bostonchamber.com\/wp-content\/uploads\/2022\/11\/53-768x288.png 768w, https:\/\/bostonchamber.com\/wp-content\/uploads\/2022\/11\/53.png 1200w\" data-sizes=\"(max-width: 759px) 100vw, 759px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 759px; --smush-placeholder-aspect-ratio: 759\/284;\" \/><\/figure>\n<\/div>\n\n<style>\r\n    .cta-btn-wrapper{margin-bottom:2rem;margin-top:-10px;}\r\n<\/style>\r\n<section class=\"wysiwyg_block\">\r\n    <div class=\"container\">\r\n        <div class=\"row\">\r\n            <div class=\"col-lg-8\">\r\n            \r\n            <p><span data-contrast=\"none\">While many CMO roles can be a rotating door (according to <\/span><span data-contrast=\"auto\">SpencerStaurt<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\"> the average tenure is just 43 months), the average tenure in this panel is a decade in their current roles.<\/span><\/p>\n<p><span data-contrast=\"none\">These brands collectively expressed that they feel they have weathered the storm of COVID and the business continuity challenges that came with it<\/span><span data-contrast=\"none\">.<\/span><span data-contrast=\"none\"> They look ahead to 2023 feeling like \u201c<\/span><i><span data-contrast=\"none\">it is game time, the world has changed, but we made it<\/span><\/i><span data-contrast=\"none\">\u201d as Allison Giogio said and, \u201c<\/span><i><span data-contrast=\"none\">for some businesses, the pandemic created a resurgence and captured new demand. If we weathered the last 2.5 years, we can weather a recession, we can do anything,\u201d as<\/span><\/i><span data-contrast=\"none\"> Justin Holmes shared. \u00a0It was a panel full of energy and optimism for what lies ahead. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">So, what did these long-term leaders say about what worked and what didn\u2019t in 2022, and what\u2019s to come in the year ahead? Here are the key takeaways. <\/span><br \/>\n<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><strong>Consumer expectations and attitudes have changed: focus on the customer journey and be nimble<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"none\">As Kate Ardini from John Hancock shared, \u201c<\/span><i><span data-contrast=\"none\">expectations have changed, people think about health and wealth differently now.<\/span><\/i><span data-contrast=\"none\">\u201d COVID has changed expectations, priorities<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\"> and the vantage point consumers bring to every transaction they make. To her, marketing had felt siloed with a focus on departmental roles in marketing, IT<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\"> and the customer journey. In 2022, John Hancock shifted to making choices focused on the customer journey, versus department roles, which helped them to be more agile and connected to the external market<\/span><\/p>\n<p><span data-contrast=\"none\">Allison Giogio from Puma echoed the importance of brands being nimble and adaptable. Puma is part of one of the\u00a0fastest-growing and hungriest industries, but product delays and changing consumer sentiment on everything from political to societal issues caused them to look at \u201c<\/span><i><span data-contrast=\"none\">everything they believed they needed to be<\/span><\/i><span data-contrast=\"none\">.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><strong>For intangible products that don\u2019t stay top of mind for consumers naturally, gamification can build brand connections and engagement<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"none\">Life insurance: it\u2019s not something consumers ever directly benefit from buying. They are buying peace of mind. As a result, folks generally interact with their life insurance provider twice a year, for billing and review of an annual prospectus. How do brands with products like this engage them between billing cycles? For John Hancock, getting their customers to focus on living and not just think about dying when they think about life insurance was the answer. A partnership with <\/span><a href=\"https:\/\/www.johnhancock.com\/life-insurance\/vitality.html\"><span data-contrast=\"none\">Vitality<\/span><\/a><span data-contrast=\"none\"> gamified healthy living for John Hancock\u2019s customers. They logged sleep, healthy eating, number of steps, doctors visit, vaccinations<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\"> and more to earn gift cards and savings on premiums. This led to 25 interactions a month with the brand (versus maybe 1-2\/year), an 80% improvement in the health of customers enrolled in the program, and something for the producers selling the policies to talk about as a differentiator for John Hancock\u2019s services. A win for all parties involved. \u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Be authentic and align with a societal purpose<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"none\">Zipcar was part of the sharing economy before that term existed. The company was founded by two female entrepreneurs seven years before the iPhone debuted. They support low-car and multi-modal lifestyles. This category of innovative mobility supports sustainability: every Zipcar vehicle takes away 13 privately owned vehicles and a ton of carbon emissions. This is a clear purpose for Zipcar. For brands like John Hancock, the new initiative with Vitality helps them define a purpose\u2014helping their clients live better quality lives. <\/span><\/p>\n  \r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" data-src=\"https:\/\/bostonchamber.com\/wp-content\/uploads\/2022\/11\/54-1-1024x384.png\" alt=\"\" class=\"wp-image-31150 lazyload\" width=\"769\" height=\"283\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 769px; --smush-placeholder-aspect-ratio: 769\/283;\" \/><\/figure>\n<\/div>\n\n<style>\r\n    .cta-btn-wrapper{margin-bottom:2rem;margin-top:-10px;}\r\n<\/style>\r\n<section class=\"wysiwyg_block\">\r\n    <div class=\"container\">\r\n        <div class=\"row\">\r\n            <div class=\"col-lg-8\">\r\n            \r\n            <p><span data-contrast=\"none\">Brands need to be sharp about what they stand for and ensure that they articulate an authentic point of view throughout their brand evolution. For some brands (like Zipcar) this comes naturally given what they do, for other brands they may need to create a purpose to align with where society is going.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Consumers in the sneaker space (and many sectors) have a \u201c<\/span><i><span data-contrast=\"none\">high bullshit factor<\/span><\/i><span data-contrast=\"none\">\u201d according to Allison, and they want to \u201c<\/span><i><span data-contrast=\"none\">attach to brands that share their values<\/span><\/i><span data-contrast=\"none\">\u201d as Justin noted. For some brands, having clear values and alignment to societal issues can lead to soul searching to crystallize this. Video, partnerships<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\"> and authentic storytelling are some ways brands can resonate even during uncertain times. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><strong>Test, learn, and measure, but never lose sight of the human side of the job<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"none\">We think a lot about strategies for B2B, or B2C, when \u201c<\/span><i><span data-contrast=\"none\">we should be thinking about B2H, or business-to-human and the mindset of people when they show up,<\/span><\/i><span data-contrast=\"none\">\u201d according to Kate. While John Hancock measures all of their marketing investments, they also don\u2019t lose sight of the human side of the job and the importance of relationships. Justin note<\/span><span data-contrast=\"none\">d<\/span><span data-contrast=\"none\"> the importance of the city of New York parking Zipcars in curbside locations around the city and endorsing Zipcar as part of the future of New York\u2019s ecosystem as one such example of an invaluable relationship.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Measuring the success of marketing campaigns, from sponsorships to social channel promotions and everything in between<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\"> is both an art and a science. While most brands measure everything<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\"> and use data to drive decisions, some initiatives are harder to quantify than others. All three panelists noted that marketing budgets are much more real-time these days, and they leave room for testing and optimization throughout the year. For Puma, testing includes a beta from Google, looking at new shopability trends on Instagram and TikTok, and staying on the cutting edge of the Web3 space. While they still invest in Out of Home (OOH), sponsor races<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\"> and do more traditional advertising, they look to see where their consumers are now and where they are headed \u201c<\/span><i><span data-contrast=\"none\">and be a part of that authentically<\/span><\/i><span data-contrast=\"none\">\u201d as Allison shared. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Kate notes a willingness for brands to \u201c<\/span><i><span data-contrast=\"none\">fail fast<\/span><\/i><span data-contrast=\"none\">,\u201d and focus on not only winnings, but learnings along the way. A failure can lead to learning, which can be as important as a win. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">As we get ready to turn the calendar to 2023, Puma, Zipcar and John Hancock will be thinking about their brands consistently, watching the puck as to where consumers are headed, keeping an eye on what tests are working, but always staying true to their purpose.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n  \r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" data-src=\"https:\/\/bostonchamber.com\/wp-content\/uploads\/2022\/11\/55-1024x384.png\" alt=\"\" class=\"wp-image-31151 lazyload\" width=\"728\" height=\"272\" data-srcset=\"https:\/\/bostonchamber.com\/wp-content\/uploads\/2022\/11\/55-1024x384.png 1024w, https:\/\/bostonchamber.com\/wp-content\/uploads\/2022\/11\/55-300x113.png 300w, https:\/\/bostonchamber.com\/wp-content\/uploads\/2022\/11\/55-150x56.png 150w, https:\/\/bostonchamber.com\/wp-content\/uploads\/2022\/11\/55-768x288.png 768w, https:\/\/bostonchamber.com\/wp-content\/uploads\/2022\/11\/55.png 1200w\" data-sizes=\"(max-width: 728px) 100vw, 728px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 728px; --smush-placeholder-aspect-ratio: 728\/272;\" \/><\/figure>\n<\/div>\n\n<style>\r\n    .cta-btn-wrapper{margin-bottom:2rem;margin-top:-10px;}\r\n<\/style>\r\n<section class=\"wysiwyg_block\">\r\n    <div class=\"container\">\r\n        <div class=\"row\">\r\n            <div class=\"col-lg-8\">\r\n            \r\n            <p><span data-contrast=\"none\">Thank you to everyone who joined us for this event, and a special thank you to our sponsor, <\/span><a href=\"https:\/\/illumin.com\/\"><span data-contrast=\"none\">illumin<\/span><\/a><span data-contrast=\"none\">!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/bostonchamber.com\/newsletter-signup\/\"><b><span data-contrast=\"none\">Subscribe now<\/span><\/b><\/a><b><span data-contrast=\"auto\"> to our monthly newsletter to stay on top of the latest BIMA happenings for marketing and media professionals.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n  \r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n\r\n<div class=\"people-spotlight three-up\" id=\"ra_id_1668194846\">\r\n    <div class=\"container\">\r\n        <div class=\"three-up-heading-wrap\">\r\n        <h4 tabindex=\"0\">Related Articles       \r\n        <\/h4> \r\n                <\/div>\r\n        <div class=\"row three-up-slider\">\r\n            <div class=\"col-lg-4 item\"><div class=\"content-wrapper\"><a href=\"https:\/\/bostonchamber.com\/news-insights\/?_news_insight=thought-leadership&#038;_topic_filter=marketing\"><h5 tabindex=\"0\" class=\"cat\">Marketing<\/h5><\/a><div tabindex=\"0\" class=\"people-img avtar ratio ratio-16x9\"><img decoding=\"async\" tabindex=\"0\" class=\"avtar lazyload\" data-src=\"https:\/\/bostonchamber.com\/wp-content\/uploads\/2022\/08\/Picture1.jpg\" alt=\"Allana Da Graca\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 624px; --smush-placeholder-aspect-ratio: 624\/417;\" \/><\/div><h3 tabindex=\"0\"><span class=\"hightlight\">What\u2019s The Real on Reels?\u00a0<\/span><\/h3><p class=\"special-label\"><\/p><div class = \"desc\">Dr. Allana Garca shares with us her insights on Instagram reels and the steps involved in creating them. <\/div><div class=\"link-wrapper\"><a tabindex=\"0\" href=\"https:\/\/bostonchamber.com\/thought-leadership\/whats-the-real-on-reels\/\" class = \"stretched-link\">Read Now<\/a><img decoding=\"async\" tabindex=\"0\" alt=\"arrow-go\"\r\n                                data-src=\"https:\/\/bostonchamber.com\/wp-content\/themes\/bostonchamber\/assets\/images\/linkedinarrow.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/div><\/div><\/div><div class=\"col-lg-4 item\"><div class=\"content-wrapper\"><a href=\"https:\/\/bostonchamber.com\/news-insights\/?_news_insight=thought-leadership\"><h5 tabindex=\"0\" class=\"cat\">Thought Leadership<\/h5><\/a><div tabindex=\"0\" class=\"people-img avtar ratio ratio-16x9\"><img decoding=\"async\" tabindex=\"0\" class=\"avtar lazyload\" data-src=\"https:\/\/bostonchamber.com\/wp-content\/uploads\/2022\/03\/Guest-Post-Digital-Marketing-and-SEO-Tips-to-Grow-Your-Business-Presence-Onlinex8ltf.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/300;\" \/><\/div><h3 tabindex=\"0\"><span class=\"hightlight\">Digital Marketing and SEO Tips to Grow Your Business Presence Online<\/span><\/h3><p class=\"special-label\"><\/p><div class = \"desc\">Digital Marketing and SEO Tips to Grow Your Business Presence Online.<\/div><div class=\"link-wrapper\"><a tabindex=\"0\" href=\"https:\/\/bostonchamber.com\/thought-leadership\/guest-post-digital-marketing-and-seo-tips-to-grow-your-business-presence-online\/\" class = \"stretched-link\">Read Now<\/a><img decoding=\"async\" tabindex=\"0\" alt=\"arrow-go\"\r\n                                data-src=\"https:\/\/bostonchamber.com\/wp-content\/themes\/bostonchamber\/assets\/images\/linkedinarrow.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/div><\/div><\/div><div class=\"col-lg-4 item\"><div class=\"content-wrapper\"><a href=\"https:\/\/bostonchamber.com\/news-insights\/?_news_insight=thought-leadership\"><h5 tabindex=\"0\" class=\"cat\">Thought Leadership<\/h5><\/a><div tabindex=\"0\" class=\"people-img avtar ratio ratio-16x9\"><img decoding=\"async\" tabindex=\"0\" class=\"avtar lazyload\" data-src=\"https:\/\/bostonchamber.com\/wp-content\/uploads\/2018\/07\/Event-Heros-10.png\" alt=\"Video Marketing\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/450;\" \/><\/div><h3 tabindex=\"0\"><span class=\"hightlight\">Best Video Marketing Tips to Grow Your Brand Online<\/span><\/h3><p class=\"special-label\"><\/p><div class = \"desc\">Member TitaniumClicks shares the best video marketing tips to drive traffic to your website.<\/div><div class=\"link-wrapper\"><a tabindex=\"0\" href=\"https:\/\/bostonchamber.com\/thought-leadership\/guest-post-best-video-marketing-tips-to-grow-your-brand-online\/\" class = \"stretched-link\">Read Now<\/a><img decoding=\"async\" tabindex=\"0\" alt=\"arrow-go\"\r\n                                data-src=\"https:\/\/bostonchamber.com\/wp-content\/themes\/bostonchamber\/assets\/images\/linkedinarrow.svg\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/div><\/div><\/div>        <\/div>\r\n    <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Marketing Leaders from John Hancock, Puma, &amp;; Zipcar Reflect on 2022 Wins &amp;; Losses and Look Ahead to 2023.<\/p>\n","protected":false},"featured_media":31127,"parent":0,"menu_order":0,"template":"","meta":{"content-type":"","inline_featured_image":false},"tags":[67,37,30,71,76,31],"class_list":["post-31124","thought-leadership","type-thought-leadership","status-publish","has-post-thumbnail","hentry","tag-bima","tag-business-climate","tag-business-development","tag-marketing","tag-marketing-professionals","tag-professional-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketers from John Hancock, Puma &amp; Zipcar Reflect on 2022 &amp; What&#039;s Next - Boston Chamber<\/title>\n<meta name=\"description\" content=\"Marketing Leaders from John Hancock, Puma, &amp; Zipcar Reflect on 2022 Wins &amp; Losses and Look Ahead to 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bostonchamber.com\/thought-leadership\/marketers-from-john-hancock-puma-zipcar-reflect-on-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketers from John Hancock, Puma &amp; 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